Daybreak Ostroff’s Memo to Workers – The Hollywood Reporter | Job Alls


Spotify’s Daybreak Ostroff praised the expansion of the audio big’s podcasting enlargement shortly after CEO Daniel Ek introduced a serious administration shakeup on Monday morning that can see Ostroff exit the corporate.

The reorganization, accompanied by a sequence of layoffs that can have an effect on about 600 staff, contains consolidating Spotify’s enterprise operations underneath CEO Alex Norström, who just lately led the corporate’s freemium enterprise. Ostroff, who joined Spotify in 2018 from Condé Nast Leisure, will transition to an advisory function earlier than leaving the corporate as his groups fall underneath Norström.

In a workers letter, discovered by Hollywood Reporter, Ostroff praised Norström and highlighted the expansion and efficiency of Spotify’s podcasting staff, writing that the platform’s unique and distinctive video games – together with hits like The Joe Rogan Expertise, Name his father and the primary sequence Case 63 – accounts for about 20% regardless that it represents about 0.05% of reveals on the platform.

“I’m proud that we now have constructed a house for creators to convey their artwork to the world in methods they by no means imagined. And whereas I’m very enthusiastic about my subsequent step, working with and studying a lot from so lots of you has been a privilege,” Ostroff wrote. “The recollections, frustrations, and laughs we shared helped me develop and higher respect the journey … and for that, I’ll at all times be grateful. I want you each success on the subsequent chapter of the Spotify story. “

Learn the complete memo beneath.

Wanting again on the final 4 and a half years, I’m very pleased with what we now have constructed collectively. It is our high-profile music efficiency the place we have strengthened {our relationships} throughout the enterprise, gained trade respect, and turn out to be nice companions. The entire music staff is the center and soul of this firm.

Working collectively, our podcasting staff has remodeled the panorama. The motion of this group has been superb, from zero market share and few podcasts, to a number one platform with greater than 5 million podcasts right this moment and a 30x improve in podcast utilization on the platform. And I am pleased with what we have constructed with our unique and distinctive reveals—regardless that they’re solely .05% of the overall variety of reveals on the platform, they account for ~20% of consumption. This features a sequence of hits that had Spotify O&E reveals taking 6 out of the highest 10, and 24 high 100 slots on our world charts in 2022. As well as, we realized as a lot from producers in regards to the alternatives in video as we now have. ‘I’ve seen the numbers improve.

Over the previous two years, we have developed the promoting enterprise to be extra related to manufacturers and shoppers. And we delivered, doubling our promoting price range to over a billion euros within the course of. The know-how and innovation introduced by the world-class advertising and gross sales staff to the market ensures that there will likely be billions extra to come back. That development is ready to vary the market eternally, particularly underneath the robust management of my pricey buddy Alex, who has my full confidence.

Now we have fought for marginalized voices and labored to drive the change that’s wanted within the audio trade. I’m proud that we now have constructed a house for creators to convey their creativity to the world in methods nobody may have imagined. And whereas I’m very enthusiastic about my subsequent step, working collectively and studying a lot from so lots of you has been a privilege. The recollections, frustrations, and laughs we shared helped me develop and higher respect the journey… and for that, I’ll at all times be grateful. I want you each success on the subsequent chapter of the Spotify story.

It is daybreak



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