The Wholesome Mothers, Wholesome Infants Initiative goals to attach extra households to residence visits to enhance maternal and toddler well being outcomes.
CAMBRIDGE, Mass. & LANSING, Mich., January 23, 2023–(BUSINESS WIRE)–The Michigan Division of Well being and Human Companies (MDHHS) has chosen Royal Philips (NYSE: PHG, AEX: PHIA) as a worldwide chief to assist join pregnant and postpartum Michigan residents for assist and help. Well being expertise to supply entry to the Philips Being pregnant+ cell app for Medicaid-eligible households. The Philips Being pregnant+ App is probably the most downloaded being pregnant app on this planet, with over 55 million downloads globally. It helps mother and father from the second they uncover they’re pregnant by providing customized content material, expert-written info and interactive 3D fashions to trace their child’s improvement.
Philips has created a novel and customized expertise, and MDHHS will present entry to this system for Medicaid-eligible customers, who account for 45% of all births in Michigan. MDHHS labored with Philips to additional tailor this system to facilitate members’ entry to present state assist packages.
Being pregnant+ is the state’s newest effort to enhance entry to look after expectant moms and enhance outcomes for them and their households. The app helps customers navigate different state packages, together with Michigan’s House Visiting service, which has been proven to enhance maternal and toddler well being outcomes, breastfeeding assets and assist, RSV and flu info, psychological well being assets, and different property for wholesome mothers . and infants.
“MDHHS is worked up to have the ability to supply the Being pregnant+ App to Michigan households to assist them throughout this thrilling time of their lives,” mentioned Chief Medical Officer Dr. Natasha Bagdasarian. “We wish to guarantee they’ve entry to the assets they want and find out about essential matters, together with immunizations, listening to screenings, breastfeeding and different info designed to enhance the well being of moms and infants.”
In keeping with the Nationwide Institutes of Well being (NIH), the US has the best maternal mortality price amongst high-income nations and is the one nation with a rise in maternal mortality amongst black ladies. Black ladies are practically 3 times extra more likely to die from pregnancy-related issues than white ladies. Within the U.S., ladies of childbearing age usually tend to have hassle paying their medical payments or to hunt or delay wanted care due to prices. NIH has pointed to the necessity for higher funding in Social Determinants of Well being and entry to another perinatal workforce. Fortuitously, MDHHS has many packages and data assets to assist pregnant and postpartum moms and households. They count on this initiative to assist break down limitations to entry to care, akin to race, ethnicity, insurance coverage sort, and earnings, from figuring out the kind of being pregnant/postpartum expertise a person receives.
“Redressing the grievances is lengthy overdue. Michigan is a pioneer in taking steps to grasp how finest to assist and look after this neighborhood and adopting revolutionary options to make sure they obtain the care they want and deserve,” mentioned Kimberly Mingo Philips, authorities at technique. “Tailoring our app to make it simpler for Michiganders to entry the assets they want is a good first step in leveling the enjoying subject.”
Philips has created a novel and customized expertise for Michigan’s Medicaid-eligible customers, together with a “At this time” feed that can suggest related content material, instruments and signature submissions to the MDHHS program at particular factors within the person’s journey. It can additionally supply MDHHS and different related content material and assets, together with in-depth being pregnant articles developed with specialists.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a number one well being expertise firm centered on enhancing folks’s well being and well-being and attaining higher outcomes throughout the well being continuum, from wholesome dwelling and prevention to prognosis, remedy and residential care. Philips makes use of superior expertise and deep scientific and shopper insights to ship built-in options. Headquartered within the Netherlands, the corporate is a frontrunner in diagnostic imaging, image-based remedy, affected person monitoring and well being informatics, in addition to shopper well being and residential care. Philips generated gross sales of 17.2 billion euros in 2021 and has roughly 79,000 workers in gross sales and companies in additional than 100 nations. You’ll find information about Philips at www.philips.com/newscenter.
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