Roku Media President Charlie Collier has made his first govt transfer since becoming a member of the corporate from Fox Leisure in November, elevating David Eilenberg to supervise content material within the media division, a Roku spokeswoman confirmed. Hollywood reporter.
Eilenberg will exchange Rob Holmes, who at present serves as vp programming and is leaving in March after six years at Roku. Throughout that point, Holmes helped oversee the launch of The Roku Channel and led the corporate’s transition into authentic content material. In a memo to staff saying the change, obtained by THR, Collier stated Holmes would take a look at “persevering with plans” earlier than leaving. “He’s a helper and a buddy to many people, and to be clear, this announcement shouldn’t be the final for Rob; there can be extra about Rob and his many contributions within the days forward. For now, I simply wish to say thanks,” Collier wrote.
Reporting to Collier, Eilenberg — most just lately head of originals — will lead each the Roku Originals and Roku Studio divisions. He joined the corporate final yr after holding senior positions at ITV America and ITV Leisure. “David is superior, confirmed, and well-known all through the business and has been main the cost at Roku, together with his superior crew, to launch The Roku Channel as a vacation spot for all scripted and unscripted authentic content material,” Collier stated in a memo. .
Since buying the defunct Quibi library in early 2021, Roku has continued to broaden its attain in authentic content material and acquired the primary Emmy nominations and wins – for actor JB Smoove in. Mapleworth Assassin – the identical yr. Final yr, the promoting firm launched a satirical biopic of “Bizarre” Al Yankovic, starring Daniel Radcliffe; the film took residence a number of wins at this yr’s Critics Selection Award and nominations from the DGA, PGA and WGA.
A few of the authentic content material from Roku contains cooking exhibits with Martha Stewart and Emeril Lagasse and a Swimming With Sharks remake by Kiernan Shipka and Diane Kruger.
The corporate, hit by the recession like different massive tech and broadcasting corporations, added 2.3 million energetic accounts throughout the third quarter final yr however noticed working losses develop to $147 million. Throughout the vacation season, Roku estimates it’ll hit $800 million in income and $325 million in internet revenue whereas dealing with a $245 million loss.
“My focus has been, and can proceed to be, on constructing a profitable media and leisure group on the Roku platform,” Collier wrote in a memo. “In doing so, Roku can be acknowledged as the very best entrance door to what we’ve described in advertising and marketing communications because the ‘advertiser journey.'”