Sides on Aditi Patwardhan, Chief Technique Officer: The Finest Media Data | Job Alls

Abhijit Avasthi, Sonali Sehgal with Aditi Patwardhan

Sideways has introduced the hiring of Aditi Patwardhan as Chief Technique Officer.

She has 25 years of selling and promoting expertise with companies and companies corresponding to Lowe Lintas, Leo Burnett, Mattel, DCW Residence Merchandise, Finest Meals Worldwide and Dabur India.

Patwardhan has labored with international manufacturers Unilever, P&G, and McDonald’s throughout geographies in Asia (China, Philippines, Indonesia, Japan & Korea), Center East and Africa. It has loved constructing “Made for India” manufacturers corresponding to Dabur, Micromax, ITC, Wills Life-style, FreeCharge, Axis Financial institution, and ICICI Prudential.

Abhijit Avasthi, Founding father of Sideways, stated, “Purchasers come to us with a wide range of downside statements aside from their promoting wants. Aditi has the expertise and keenness to be a robust associate to our artistic, technical and design groups. business to assist them are available in. Her becoming a member of us will likely be an ideal addition to our unbelievable Technique staff.

Sonali Sehgal, Co-Founder, Sideways, added, “Aditi brings full strategic management and has frolicked in each Advertising and Promoting. to us as a philosophy.”

Patwardhan stated, “I used to be drawn to Abhijit/Sonali’s imaginative and prescient of “artistic downside fixing” and will really feel the non-public match. I’m excited to affix the gifted staff as they rethink options and adoption journeys, ‘going sideways’.”

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