Sides on Aditi Patwardhan, Chief Technique Officer: The Finest Media Data | Job Alls

Abhijit Avasthi, Sonali Sehgal with Aditi Patwardhan

Sideways has introduced the hiring of Aditi Patwardhan as its Chief Technique Officer.

She has 25 years of promoting and promoting expertise with companies and companies equivalent to Lowe Lintas, Leo Burnett, Mattel, DCW Residence Merchandise, Finest Meals Worldwide and Dabur India.

Patwardhan has labored with international manufacturers Unilever, P&G, and McDonald’s throughout geographies in Asia (China, Philippines, Indonesia, Japan & Korea), Center East and Africa. It has loved constructing “Made for India” manufacturers equivalent to Dabur, Micromax, ITC, Wills Life-style, FreeCharge, Axis Financial institution, and ICICI Prudential.

Abhijit Avasthi, Founding father of Sideways, mentioned, “Shoppers come to us with a wide range of drawback statements aside from their promoting wants. Aditi has the expertise and fervour to be a strong associate to our artistic, technical and design groups. trade to assist them are available. Her becoming a member of us will probably be an excellent addition to our improbable Technique group.

Sonali Sehgal, Co-Founder, Sideways, added, “Aditi brings full strategic management and has frolicked in each Advertising and Promoting. to us as a philosophy.”

Patwardhan mentioned, “I used to be drawn to Abhijit/Sonali’s imaginative and prescient of “artistic drawback fixing” and will really feel the non-public match. I’m excited to affix the gifted group as they rethink options and journeys. adoption, ‘going sideways’.”

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