Sides with Aditi Patwardhan, Chief Technique Officer, Advertising & Promoting Information, ET BrandEquity | Job Alls


(L-R) Abhijit Avasthi, founding father of Sideways;  Aditi Patwardhan, Head of Technique, Sideways and Sonali Sehgal, Founding father of Sideways</p>
<p>“/><figcaption class=(L-R) Abhijit Avasthi, founding father of Sideways; Aditi Patwardhan, chief technique officer, Sideways and Sonali Sehgal, co-founder of Sideways

As Sideways grows from energy to energy making its title, and constructing its enterprise, as a artistic drawback fixing company, it has retained Aditi Patwardhan as its chief technique officer.

Patwardhan has 25 years of promoting and promoting expertise with manufacturers and companies similar to Lowe Lintas, Leo Burnett, Mattel, DCW House Merchandise, Greatest Meals International and Dabur India.

The corporate stated that Patwardhan is a problem-solver, and a model and enterprise builder. Her energy lies in becoming a member of the dots between shopper, tradition and innovation and this comes not solely from her wealth of 15 years of promoting expertise, but additionally from her ten years in numerous advertising and marketing roles, the corporate added. press launch.

She has partnered with international firms similar to Unilever, P&G, and McDonald’s throughout the geographies of Asia (China, Philippines, Indonesia, Japan & Korea), the Center East and Africa.

In her profession, Patwardhan has loved constructing “Made for India” manufacturers similar to Dabur, Micromax, ITC, Wills Life-style, FreeCharge, Axis Financial institution, and ICICI Prudential.

Having been on either side of the desk as a buyer and a communications options companion, Patwardhan is effectively versed within the intricacies of enterprise, end-to-end supply and P&L pressures, the corporate stated.

Abhijit Avasthi, founder Sideways stated, “Purchasers come to us with a wide range of issues in addition to their promoting wants. Aditi has the expertise and keenness to be a robust companion to our artistic, technical and industrial design groups to assist them provide you with impactful options. Her becoming a member of us will likely be an important addition to the unimaginable Technique staff at Sideways.”

Sonali Sehgal, co-founder of Sideways stated, “Aditi brings full strategic management who has hung out in each advertising and marketing and promoting. Philosophically.”

Patwardhan stated, “I used to be drawn to Abhijit and Sonali’s imaginative and prescient of ‘artistic drawback fixing’ and will really feel a private match. I’m excited to hitch the gifted staff as they rethink options and adoption journeys, ‘sideways.’ going’.”

In his final time period, Shah was with Dentsu Inventive as president – west, and led the operations, income, folks and tradition of Dentsu Webchutney, and the regional enterprise for the remainder of Dentsu Inventive.

  • Printed on Jan 24, 2023 at 05:14 PM IST

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