Sweden’s main grocery store Maxi ICA is setting a brand new benchmark for purchasing experiences with big Philips LED show and digital signage installations.
Amsterdam, December 2023: PPDS is the unique international provider Philips skilled shows have partnered with Maxi ICA, Sweden’s largest and hottest grocery store chain, to offer prospects with an attractive and extra impressed purchasing expertise in its flagship retailer with 27 digital boards and a 16-meter spectacular display screen. huge (52 ft) direct-view LED videowall – the biggest of its sort in Scandinavia*.
The enormous Maxi ICA Stormarknad Universitetet in Örebro, between Stockholm and Gothenburg, is without doubt one of the metropolis’s hottest retailers, providing over 38,000 objects together with family items, gardening gear, and extra. , clothes, books, toys, media/leisure, well being and sweetness, plus prescription drugs all beneath one roof. A video of the set up is obtainable right here.
Opened in 2015 and a part of the ICA Group – 1,300 shops, 8,000 staff and a market share of 36 p.c – the house owners wished to create a extra fashionable, enticing and galvanizing retailer setting for his or her prospects, whereas making the most of the brand new benefits of the shop. day-to-day operations and create new and present income alternatives. A part of a serious digital enchancment initiative, key to its plans was to switch its conventional static and rapidly outmoded paper-based messaging (branding, advertising and marketing and promotions) with a digital various for max visibility and consistency and fewer waste.
Shut cooperation with PPDS and LTG Show – Sweden’s main supplier of signage software program, digital signage and retailer communications for over 3,000 retailers – A strategic plan has been ready for the transformation of the shop from conventional media to the digital world.
Accomplished in just some days, virtually the entire printed boards had been changed with Philips D-Line digital shows (75″-86″), permitting the shop to implement branding and messaging content material in a manner by no means earlier than seen in-store. Solely the imaginations. creativity restricted by is offered in picture high quality as much as 4K Seamlessly built-in with LTG Show’s superior POS system, the shop can now replace content material immediately and fully remotely, on a person display screen or collectively.
As well as, putting in Philips digital signage eliminates the concern of displaying outdated commercials, permits staff to deal with their work fairly than altering posters day by day, and eliminates pointless paper waste.
An enormous middle piece
The centerpiece of the shop is undoubtedly the large 16 x 1.73 meter Philips L-Line 7000 Collection direct-view LED wall.
Billed as Scandinavia’s longest grocery store dvLED show, this unmissable set up might be seen from anyplace within the retailer, permitting guests to be wowed as they enter, whereas creating an immersive expertise that continues all through their in-store journey.
A particular LED wall is strategically situated above an equally gigantic decide ‘n’ combine possibility, positioned in the direction of the top of the shopper journey, recurrently displaying attractive and sometimes mouth-watering content material to seize a number of. extra gross sales (and refreshments) earlier than leaving the constructing.
Designed for retail, the Philips 7000 Collection brings the shop to life by offering high-brightness, crystal-clear image and colour high quality, whereas low vitality consumption – greater than 20% decrease than some rivals – helps Maxi ICA preserve operating prices low. helps. minimal with out affecting efficiency. All Philips shows profit from Dynamic and Black display screen energy saving options that mechanically and intelligently flip off when not in use. This helps to additional cut back whole value of possession whereas extending the life of every dvLED panel for larger ROI. FailOver additionally ensures that Philips shows do not stay idle even within the occasion of an outage.
Talking in regards to the set up, Roeland Scholten, PPDS Gross sales Director for Benelux and Nordics, stated: “The results of this collaboration has set a brand new benchmark within the purchasing expertise with clear and seamless buyer navigation and limitless prospects for creating content material associated to every division. We’re delighted to assist Maxi ICA in realizing its ambitions on this distinctive, forward-thinking retailer the place the shopper expertise is really on the forefront.”
Maxi ICA Stormarknad Universitetet retailer supervisor Erik Svedmark added: “Our objective is to be the shopper’s primary selection in the case of meals, which implies we have now to present them a distinct expertise.”
Set up in short:
- Improved buyer navigation: Shiny shows strategically positioned all through the shop enhanced the shopper purchasing expertise and sensory pleasure.
- Future-ready options: LTG Show can introduce new options to a digital signage system with minimal disruption to retailer setup.
- Full management: CMND & Management permits retailer workers to create and publish new promotions and product data immediately.
- Vitality effectivity: Low energy consumption shows imply decrease working prices and an even bigger step in the direction of a greener future.
Buyer: Maxi ICA Stormarknad Universitetet
Location: Örebro, Sweden
Mission: Enchancment of flagship retailer boards
- Philips D-Line 86″ 86BDL4550D/00 Signal Display screen (3 items)
- Philips D-Line 75″ 75BDL4550D/00 Signal Display screen (2 items)
- Philips D-Line 86″ 50BDL4550D/00 Signal Display screen (22 items)
- Philips 7000 Collection LED Show (H/W: 1.75mx 16m)