This Netflix govt has simply grow to be one of the vital highly effective ladies in Hollywood | Job Alls


Bela Bajaria turned one of the vital highly effective ladies in Hollywood on Thursday. As a part of a administration shake-up at Netflix, Bajaria, previously head of worldwide TV, is now head of streaming content material. Co-CEO Ted Sarandos beforehand held this title since March 2000.

Along with Bajaria’s appointment, Netflix founder Reed Hasting introduced that he’s stepping down as co-CEO, with chief working officer Greg Peters taking his place. Hastings will function chairman of the board. Scott Stuber, head of worldwide movie, has been named chairman of Netflix Movies.

“Bela and Scott are proficient inventive executives with confirmed monitor data at Netflix,” Sarandos mentioned, pointing to the high-profile initiatives launched beneath their management, together with Wednesday, Monster: The Jeffrey Dahmer Story, and Harry & Meghan. “I could not be extra excited to work with them as we search to please audiences for years to come back.”

Born in London to Indian dad and mom earlier than transferring to Los Angeles on the age of eight, Bajaria made a reputation for himself in tv earlier than becoming a member of Netflix in 2016. He joined CBS as an assistant in 1996, and on the time of his departure in 2011, was an govt. vp of cable programming and SVP of flicks and miniseries. He then joined Common as president of Common Tv, the place he helped launch packages corresponding to The Mindy Undertaking (created and starring his buddy Mindy Kaling, who went on to create the Netflix collection I’ve by no means accomplished that) and Brooklyn 9-9. Bajaria instantly left the community in 2016 amid accusations that he was not producing sufficient programming for NBC.

Just lately, he joined Netflix as the top of unscripted and worldwide documentaries. He rapidly rose by way of the ranks, taking over a non-English tv program in 2019, and was appointed to his newest function by Sarandos in 2020, changing former TV chief Cindy Holland. Bajaria made sense for the streaming big because it shifted focus to easy-to-watch and drinkable content material to compete with HBO, AMC, Comedy Central, and others. Bajaria was named Fortune‘s Most Highly effective Girls rating that very same 12 months.

Throughout his tenure as head of worldwide TV, Bajaria oversaw a price range of 17 billion {dollars}, the launch of Netflix’s most watched exhibits, Squid Sportand the return of such giant packages Ozark and Bridgerton. He reorganized the TV division and expanded the worldwide viewers, telling LA Instances in 2021 solely 35% of Netflix subscribers are from the US and Canada, and 97% of US subscribers watched at the very least one non-English title that 12 months.

Just lately New Yorker profile, Bajaria in contrast the best Netflix present to what one in every of his VPs described as a “connoisseur cheeseburger,” one thing “premium and industrial on the similar time.”

“It is not science. It is an incredible product. However understanding that individuals wish to have extra,” he instructed the group on the firm’s headquarters in Latin America in Mexico Metropolis.

Regardless of the corporate’s current setbacks, together with the lack of early adopters in April 2022 and a declining inventory value, Bajaria appeared to embrace the problem, telling an viewers at a press convention in June that “it is a good place to be an underdog.” The latest variety of current streamers, with subscribers returning within the third and fourth quarter, partly as a result of success of packages beneath the wing of Bajaria, together with. Different issues 4. The streamer introduced Thursday it added one other 7.66 million subscribers in its fourth quarter.

Netflix didn’t reply to a request for remark.

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