Toto Wolff on Large Cash in F1, Possession of Mercedes and His Plans to Promote Stakeholders | F1 | Job Alls


The 51-year-old Austrian man is the captain and in addition owns 33% of the Mercedes F1 (Sir Jim Ratcliffe, Britain’s richest man, owns one other 33% by his corporations INEOS and Daimler). Mercedes-Benz owns 33 %).

“After I began at Mercedes in 2013, it was a challenge,” he informed The Instances.

“It’s clear I’m on a three-year contract. I’m the captain and 30% shareholder [at the time] And when the challenge is accomplished, I’ll promote the stake again to Mercedes. That’s OK.

“After three years, it was enjoyable, everybody loved the success, so we continued it for one more three years. However it’s nonetheless a challenge.

“It is a bit like my life in capitalism and personal fairness: shopping for, investing, growing, promoting, however all the time a approach out.

“Then in 2020 I concluded that that is what I love to do. I like sports activities and I like enterprise.

“And what we discovered throughout Covid is that content material corporations are crisis-resistant. In case you can put software program and broadcast it, it is going to make folks glad.

“The true problem for media corporations is creating content material, and essentially the most invaluable content material is sports activities. Variations of sports activities groups – NBA, NFL, European soccer and now F1 – are restricted privileges which can be tough to copy with excessive entry boundaries as a result of it’s a must to make investments quite a bit earlier than you possibly can grow to be aggressive and create visibility. See.

“You possibly can examine the rise within the value of the Mercedes F1 with the rise within the F1 value. Liberty purchased the game for $ 8 billion. [£6.4 billion] In 2017, it’s value immediately $ 13-14 billion [£10.4b-£11.3b[, so profitability has increased massively. 



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